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Why I avoided the “professional” font on my website
While updating my website on the weekend, I tested out Playfair Display - a font I use for headers in my social media posts - and immediately knew it was wrong. As a woman with ADHD, I felt that difference viscerally. Looking at serif fonts sometimes makes me nauseated. It’s like seasickness.
Stop asking “What is wrong with me?”
A late ADHD diagnosis is overwhelming. This practical, four-week guide outlines how to process the emotional impact, explore treatment options, and set up systems that support everyday life.
This will change how you see (email) marketing forever
Marketing experts recommend sending multiple emails daily during launches to stay visible. But this conventional advice backfires for ADHD subscribers in ways most marketers never consider.
How ADHD brains are reshaping marketing in the attention economy
Modern marketing mirrors ADHD cognition—rewarding novelty, rapid creativity, and quick engagement. Exploring what this shift means for how we create and consume content.
September is the other new year
September has always felt like the “other new year.” The weather cools, routines snap back, and cultural calendars turn. For many, that’s energising. But for women with ADHD, September can bring overwhelm: crowded transit, busier workdays, higher expectations. This post explores why September hits differently — and how the PRIMED framework can help you reset on your own terms.

