New writing now lives on Substack
I’m keeping selected essays and resources here, but my current writing now lives on The Midlife ADHD Edit on Substack.
That’s where I share new essays, ADHD coaching insights, podcast updates, and shorter Notes for capable women in midlife whose lives look successful but feel harder than they should.
Featured posts
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Stop asking “What is wrong with me?”
A late ADHD diagnosis is overwhelming. This practical, four-week guide outlines how to process the emotional impact, explore treatment options, and set up systems that support everyday life.
This will change how you see (email) marketing forever
Marketing experts recommend sending multiple emails daily during launches to stay visible. But this conventional advice backfires for ADHD subscribers in ways most marketers never consider.
How ADHD brains are reshaping marketing in the attention economy
Modern marketing mirrors ADHD cognition—rewarding novelty, rapid creativity, and quick engagement. Exploring what this shift means for how we create and consume content.
September is the other new year
September has always felt like the “other new year.” The weather cools, routines snap back, and cultural calendars turn. For many, that’s energising. But for women with ADHD, September can bring overwhelm: crowded transit, busier workdays, higher expectations. This post explores why September hits differently — and how the PRIMED framework can help you reset on your own terms.
Back-to-school with ADHD: Practical strategies to make the transition smoother
Back-to-school season can feel overwhelming when ADHD is in the mix — for kids and parents alike. From chaotic mornings to forgotten backpacks, the transition often feels like survival mode. This post shares simple, ADHD-friendly strategies you can use right away to create calmer mornings, smoother evenings, and a school year that feels more manageable.